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Practical tips, use cases, and news about AI for SMBs. Explore our latest articles.

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When Your CRM Stops Being a Warehouse and Starts Being an Engine

At its Fall 26 Spotlight in Boston, HubSpot shifts the CRM from storage to action: Smart CRM auto-sync, marketing agents, and an integrated AI workspace.

Théodore Bailly19 septembre 20265 min read

Professionnelle stressée devant son ordinateur au bureau

CybersecuritySaaS+3

What a Compromised SaaS Integration Can Hand to an Extortion Group

Stolen OAuth tokens from a niche SaaS vendor were enough to exfiltrate Salesforce CRM data from nine cybersecurity firms, exposing integration ecosystem risk.

Théodore Bailly23 juin 20265 min read

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CRMSaaS+3

Salesforce Acquires Fin for $3.6 Billion to Lead Autonomous Customer Service

Salesforce acquires Fin — formerly Intercom — for $3.6 billion. What this agentic CRM consolidation means for enterprise support teams and CIOs.

Théodore Bailly16 juin 20265 min read